Technology giants Intel and Lenovo wanted to spotlight a customer of theirs that offers completely sustainable cloud services for manufacturers who utilize high performance computing. Although technically a B2B video asset, the final film needed to stand out in crowded trade shows and technology events, and grab the attention of just about everyone online.

The customer in question, Responsible Compute, is based in northern Iceland. Iceland has run on sustainable energy for over a century, and it’s all thanks to their bountiful natural resources. I decided to make this a road trip film, in which the CEO of Responsible Compute traveled with our viewer across the tundra, pointing out the real life sources of Responsible Compute’s sustainable energy along the way.